The importance of using SSL certificates on websites

Internet security is an increasingly important concern for users and website owners. With the increasing amount of personal and financial information being shared online, it is crucial to implement adequate security measures to ensure the privacy and integrity of the information. One of these measures is the use of SSL (Secure Socket Layer) certificates.

SSL certificates are an encryption technology that protects information that is transmitted between a web server and a browser. When a user visits an SSL-protected website, their browser establishes a secure connection to the server and all information exchanged, including passwords, credit card numbers and other sensitive data, is encrypted before being transmitted. This means that the data is protected against interception and manipulation by third parties.

Improve the browsing experience

In addition to ensuring the privacy of user data, SSL certificates are also important for improving the browsing experience and increasing trust in a website. Modern web browsers display a “lock” or “secure connection” message when a site is protected by an SSL certificate. This gives users peace of mind that their data is safe when entering personal information or making purchases online.

Improved search results

Additionally, search engines, such as Google, have made the use of SSL certificates an important factor in their search ranking algorithm. This means that websites with SSL certificates will rank higher in search results than those without an SSL certificate. The best position in the search results increases the visibility of the site and can drive more traffic to the page.

Protects the website owner

Another important factor to consider is that SSL certificates not only protect users, but also website owners. Without an SSL certificate, attackers can impersonate the website and steal information or distribute malware. This not only damages the brand’s reputation, but can also result in legal claims and financial loss.

Our solution

In summary, the use of SSL certificates is essential to guarantee the privacy and security of user data, improve the browsing experience, increase trust in a website. For this reason, at Neatly we offer free SSL certificates for their domains to all our clients who contract web hosting. In addition, we are willing to solve any question related to them from Neatly Support.